UAE Pavilion at Hannover Messe to have significant impact on national economy, say delegates

Hannover, Germany: The UAE economy will receive significant benefits as a result of the national pavilion at Hannover Messe according to Emirati industry leaders and economy officials, as the group today discussed during a press conference at the pavilion's official opening.

The 70th edition of the Hannover Messe was inaugurated yesterday, Sunday April 23, by German Chancellor Angela Merkel, who spoke of the need to advance international free trade agreements, urging her counterparts to remove protectionist barriers to trading policies.

H.E. Ali Al Ahmed, UAE Ambassador to Germany, said: "The UAE's participation in Hannover Messe, the largest industrial exhibition in the world, is a reflection of the strong historical strategic and trade relations with Germany."

The UAE is Germany's largest trading partner in the Middle East and North Africa region, with bilateral trade that amounted to 15.52 billion Euros in 2015, equivalent to 30% of the total regional trade with Germany.

Al Ahmed continued: "Today, Germany is a leading country when it comes to the industrial sector, and Hannover Messe will serve as the best venue to learn about the recent developments in this sector from Germany and around the world. It will also showcase the booming progress being made in the UAE's industrial sector, in line the UAE Vision 2021."

H.E. Abdullah Al Saleh, Undersecretary of the Ministry of Economy, spoke of the importance of advancing bilateral and mutually beneficial trade agreements in pursuit of global socio-economic growth.

"Hannover Messe provides a premier platform for promoting partnerships and new business models for the industrial sector of the future. The United Arab Emirates looks forward to the wealth of knowledge, advanced technologies and best industry practices awaiting its participants. We are also eager to strengthen existing affiliations with the industrial trade and form new ones that complement our growth strategy," he said.

The UAE cabinet recently announced a six-pillar plan to advance and lead the adoption of Fourth Industrial Revolution technologies. The plan includes close collaboration with the World Economic Forum in efforts to produce an advisory council solely committed to advancing revolutionary technologies on a world-wide scale.

H.E. Ali Majed Al Mansouri, Chairman of the Department of Economic Development – Abu Dhabi, said: "Hannover Messe is the world's largest annual event for industrial technology and manufacturing, which represents a significant amount of national economic development as we move towards a diverse post-oil economy. The manufacturing sector accounts for roughly 13 per cent of our non-oil GDP, and is a rapidly growing field that will help boost our efforts to lead the Fourth Industrial Revolution. Our presence here this week will help cement the UAE's role in these exciting developments."

With some 6,500 exhibitors and 250,000 visitors, Hannover Messe is a unique platform raising awareness about some of the most cutting-edge industry manufacturers and business services in the UAE, including leading free zones.

The UAE Pavilion at Hannover Messe is organised and hosted by the UAE Ministry of Economy and the Department of Economic Development – Abu Dhabi, and representation this year consists of 15 organisations, from industry specific manufacturers to major economic and government entities.

Government entities exhibiting at the UAE Pavilion this year include the Environment Agency – Abu Dhabi, the Abu Dhabi Chamber of Commerce & Industry and Sharjah Chamber of Commerce & Industry. Other exhibitors include Strata, Abu Dhabi Ports, Emirates Global Aluminium, ZonesCorp, DMCC (Dubai Multi Commodities Centre), as well as Dubai Airport Freezone, the Industrial Development Bureau and Abu Dhabi Business Centre. The country's up-and-coming SMEs are represented by CCTC (Control Contracting & Trading Company), EEKMASEC and Excellent Fire & Safety.

Environment Agency – Abu Dhabi

Dr. Mohamed Yousef Al Madfaei, Executive Director of Integrated Environment Policy and Planning at The Environment Agency - Abu Dhabi (EAD) said: "The EAD is  the environmental regulator of Abu Dhabi Emirate — we regulate permits and inspects the industrial sector. By participating at Hannover Messe it is an opportunity for us to showcase the innovative activities and efforts EAD is undertaking with regards to the industrial sector."

"We are looking forward to engaging with the industry and sharing with them the environmental challenges we are facing in Abu Dhabi and to seek solutions to solve these challenges. Moreover, we are keen to learn more about new technologies and best practices in the industrial sector. We want to see a thriving industrial economic growth in Abu Dhabi whilst ensuring the environment is protected, resources are being used efficiently and minimizing impact on human health" Dr. Madfaei added.


Amna Looah, Assistant Director General for Finance and Commercial at DAFZA said: "DAFZA's 2017-2021 strategy will help boost the UAE's economy by further diversifying domestic sectors. It focuses sharply on innovation and smart solutions in step with the ongoing Fourth Industrial Revolution which is driving the integration of advanced technologies across all aspects."

She added: "We have built strong ties with Germany's business community through the provision of incentives and enablers that go beyond those found in typical free zones. German companies have the freedom to grow and expand regionally and globally through our numerous offerings, the latest of which is our Industrial Park which will deliver our signature premium free zone experience via superiorly-designed industrial units."


James Bernard, Business Development Director at DMCC, said: "DMCC is excited to be part of the UAE pavilion this year at the largest annual event for industrial technology and manufacturing in Hannover; Supporting the strategy of the UAE and our initiatives as a Global leading Free Zone to attract, accommodate and facilitate companies looking to expand their business into the UAE."


Ismail Ali Abdulla, Deputy CEO of Strata commented: "Strata is a true 'made in the UAE' success story. With our beginnings in 2009, we were founded in part to deliver Abu Dhabi's Economic Vision and develop a knowledge based economy and support socio-economic growth. Due to our track record, as well as our Factory of the Future vision, Strata is trusted by the world's leading aircraft manufacturers to deliver aero-structure parts needed to for the global aerospace industry."

Abdulla added: "At Hannover Messe, we want to demonstrate to our current and potential partners from around the globe the growing role of Strata as a reliable partner in the aerospace supply chain through the adoption of cutting edge technologies. Reinforcing our role in contributing to Abu Dhabi's Economic Vision 2030 to build a sustainable knowledge-based economy."

Abu Dhabi Ports

Captain Mohamed Juma Al Shamisi, CEO of Abu Dhabi Ports, stressed the importance of their participation as a leading developer, operator and manager of commercial and community ports in the UAE. Al Shamisi noted that this year represented Abu Dhabi Ports' 7th consecutive year at Hannover Messe, saying: "At Hannover Messe this year, and as part of the greater UAE stand, it gives us great pride to share our latest developments and achievements with the world's leading companies, countries and industrial community. With the support of the Department of Economic Development – Abu Dhabi, we are engaging with major companies and visitors at our stand to inform them on the premiere industrial and logistical services that Abu Dhabi is capable of delivering, as a unique commercial gateway."


Muhammad Bagudu, Managing Director at EEKMASEC Global FZE said: "We are honoured to participated this week in the UAE pavilion at Hannover Messe alongside the Ministry of Economy and Abu Dhabi Department of Economic Development. For more than 12 years, we have been committed to developing and delivering cutting-edge technologies that form a cornerstone of the Fourth Industrial Revolution, including robotics and renewable energies, and the UAE has provided us with significant strategic opportunities with regards to direct investment and technological advances."  

Excellent Fire & Safety

Obaid Bin Touq, Chairman of Excellent Fire and Safety, said: "We are excited to be part of Hannover Messe this year. It is our privilege to represent UAE delegation under the patronage of the Ministry of Economy and hosted by the Department of Economic Development – Abu Dhabi to signify UAE's emerging SMEs ecosystem. It is an opportunity to introduce UAE's market potential and create global impact and share investing opportunities present here that is aimed to help UAE's Government's efforts to bring global diversification in the country. We will be conducting individual meetings with industrial and manufacturing companies to promote the country's positive economic growth and explore their interest areas to assist in boosting trade and economic relationships. This visit will reaffirm the status of the UAE as a country with developed infrastructure and a popular investment destination for foreign companies."

- ENDS -

About the UAE pavilion at Hannover Messe:

The UAE pavilion at Hannover Messe 2017 forms the UAE's tenth participation at the world's largest industrial trade fair. With sponsors and exhibitors from across the UAE, the national pavilion consists of government bodies, semi-governmental entities and prominent private sector organisations.

Held April 24 – 28, Hannover Messe draws some 250,000 annual visitors, and represents one of the leading opportunities for attracting foreign direct investment and showcasing national capacities for innovation in industry and manufacturing.

Under the patronage of the Ministry of Economy, and hosted by the Department of Economic Development – Abu Dhabi, the UAE pavilion at Hannover Messe is in line with national strategies for industry, innovation and economic diversification.

Follow online:

For more information, please contact:

Ben Leakey, Four Communications Group

+971 (0) 55 178 3906